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“Tayka”: Card game to raise awareness

How the idea came?

The idea came with the vision of creating a local social game with educational content, to conduct a series of messages for people who don’t usually use technology for self-awareness. The card game “Tayka” is born, as an experimental version, with the first theme: “Morocco beyond stereotypes”.

How does it work?

The first version of “Tayka” adopts the same rules of the “Ronda” card game, with 4 new symbols, and 40 unique illustrations related to the first theme.
“Tayka” was developed during an artistic residency that took place at the Hiba Lab, Rabat on October 13, in the presence of 12 illustrators. 200 units were sold in 48 hours.
Social games are mass products, and one of the best ways to convey messages for educational / awareness purposes. Other versions are coming as part of a collection of social games to raise awareness over health prevention and preschooling.

" كان حتى كان فقديم الزمان ٠٠٠ الروندا كانت فكل دار مابين الأهل و الأحباب ودابا كبرات وولدات التايكة، الكارطة المغربية القُحَّة٠٠٠ وخبيرتي مشات من واد لواد و بقينا مع ڭاع ولاد لجواد "تقدّاها دابا: http://bit.ly/preordertayka#tayka #t9daha #ronda #ta7rirCredits:Teaser concept: Anas MATeaser sound design: Haris HamzaTeaser design: Tarik Raisstype: Houda BenzakourMentor: ShergathArtists:Redouane RamiSoufiane ZianHiba BachiriSoufiane Agha HmidacheElmostafa AmzilineCh IlyasMed Nassim El QochairiAfrofatcap AyoubLe AnassKarim El Hamri

Publiée par ‎Ta7rir – تحرير‎ sur Mardi 16 janvier 2018

They liked it!

Many people reacted positively on social media after getting their deck, and for that reason more units will be prepared to be sold online.

Gotta love the originality layed down on these cards! Thanks a lot Karim El Hamri and to all the contributors for making such a stylish card game come to life #long_live_ta7rir

Publiée par Farah Doudou sur Vendredi 13 avril 2018

هاد الكارطة تعبر عن حالة 30 منيون مغربي الآن#التايكة

Publiée par Allae Hammioui sur Mercredi 7 février 2018

So proud of Karim El Hamri and his initiative to promote artists and their work. Check the Ta7rir – تحرير initiative to…

Publiée par Abdoullah Tahri Jouti sur Mercredi 24 janvier 2018

Thank you Karim for the gift ❤️❤️ (If you guys haven’t already, go and follow Ta7rir – تحرير they are cooking up some amazing stuff !!! )

Publiée par Mohamed Aalabou sur Lundi 2 avril 2018

Ta7rir is a non-governmental organization, launched to support creatives addressing social and economic challenges, with a focus on their freedom in proposing alternative solutions, far from any form of censorship and limitations.

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